Differentiate Yourself

Real estate agents, are you looking for a service to differentiate yourself from your competition? Consider a Certified Staging Professional as your secret weapon in preparing listings for quick and profitable sale.

The home-selling story has a happy ending for both real estate agents and their clients when the listed home sells quickly and for the highest possible price. Home staging, the art and science of preparing a property for sale, is effective for both vacant and occupied homes.

We offer several levels of service that real estate agents may invest in to help their clients make the best possible first impression to potential buyers.

• Walk & Talk Consultation – one-hour, in-home consultation delivering high-level advice and recommendations
• Full Assessment – thorough room-by-room assessment with a detailed checklist of recommendations using the Canadian Staging Professionals® Room Ready Handbook™
• Staging & Showcasing – hands-on implementation of any or all the recommendations resulting from the consultation or assessment

What are the benefits for you, the real estate agent, to invest in a staging professional to help your clients stage their property?

• Offering home staging services as an added value to your clients can provide a competitive edge over other agents in your area, especially in slower seasons
• The stager as an objective third party will discuss with the owner the condition challenges of the home – you don’t have to risk losing a listing by pointing out work that needs to be done
• Strategically staged and photographed homes make a good first impression online and attract more potential buyers
• Staging positively differentiates properties even in less desirable neighbourhoods
• Quick sales mean reduced marketing budget for each staged listing
• Strategic staging ensures the highest possible return for your seller’s investment
• Well presented listings sell quicker and earn you the maximum possible commission
• Garner respect of other agents – they know your listings look great
• Results speak for themselves making it more likely you’ll obtain referrals from satisfied clients

Staged properties help grow the agent’s business. Both satisfied buyers and sellers more frequently refer the agent who has staged listings. Staging tells buyers and sellers that this agent markets their listings well.

Christine Rae and Jan Saunders Maresh, Authors Home Staging for Dummies®